ikea

”Multimate’ versus ‘IKEA’

DIY store Multimate got time until August 2010 to change its Brand logo and House style. Court of Law in the city of The Hague, The Netherlands made this judgment in a procedure that IKEA started.

The (oval) form and colours used in the design of Multimate and IKEA where that much in common, that the Court meant it would be possible coustomers might pressume both companies where affiliated companies. IKEA has registered a seperate design for its logo in which the word IKEA was omissed.

For those who want to read more about this case press the link: