Travel Card versus Multi Tank Card
Again a judgment is made by the Hof Amsterdam in case of usage Intellectual Property in Adwords: this time the case is usage of the Brandname ‘Travelcard’, owned by Travel Card Nederland B.V., used by Multi Tank Card B.V.. Both companies offer a refuell creditcard for business purposes. Multi Tank Card uses the Brand Travelcard in their adverts, and Travel Card makes objections to this.
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- Fleurop’ Case
- Tempur Case
Brand Management: preventing misuse of your brandname in Google, Yahoo! and Bing adverts
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